That`s what your brands are. How did they present their brands to consumers? And they want access to consumers. And how have they marketed and stigmatized their specific product lines in front of consumers? And in an agreement on the casting right, you would rather define it as internal, which means how many consumers put a certain property at the disposal of a beverage company so that they can get their products in front of them? And some of the examples we have in our business, whether it`s a health customer, an airport or a restaurant, there are a number of consumers who come to these doors every day. And this beverage company has the opportunity to market and stigmatize its products directly to these consumers within the four walls of these sites. And it`s more like an internal activation.
